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December 14, 2020

Omicron Media Success Story

The benefits of a collaborative partnership

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Always On

Partner	Name	Description	Duration
IXOLIT GmbH	cookiesConsent	Cookie Banner. Stores your cookie settings.	12 Months
IXOLIT GmbH	_fm	User centric security cookie to detect authentication abuses. Filters out computer/bot generated Website requests.	30 Minutes
Google LLC	reCAPTCHA	User centric security cookie to detect if a human being or a computer is making a specific entry in our contact or newsletter form.	6 Months
Cloudflare Inc.	cf_clearance	Used by Cloudflare (Website Security Network) to identify trusted web traffic, and protect our website against malicious activity.	30 minutes

ON OFF

Partner	Name	Description	Duration
Google LLC	_ga	Analytical cookie set by the service Google Analytics used to distinguish visitors. Collects data about number of visits and user journey.	2 years
Google LLC	_gid	Analytical cookie set by the service Google Analytics used to distinguish visitors. Collects data about number of visits and user journey.	24 h
Google LLC	_gat_ua-keynumber	Analytical cookie set by the service Google Analytics used to throttle the request rate, limiting the collection of data on Websites with high traffic.	Session
Google LLC	_ga_container-id	Cookie set by the service Google Analytics 4. The cookie is used to persist session state.	12 month
Microsoft Ireland Operations Limited	Clarity	Analytical service capturing your interactions on the Website such as how the page has rendered and what interactions you had on the Website (surfing behavior: mouse movements, clicks, scrolls). Microsoft collects or receives personal data from us to provide Microsoft Advertising (see Microsoft Privacy Statements). Sensitive content such as passwords, usernames, and user input are masked before sending to Microsoft.	12 months
Liidio Oy (Leadfeeder), Finland	_lfa	Analytical service that collects the visitor IP address to detect corporate visits and their geographic location. Leadfeeder only shows company visits, automatically filtering out all users visiting from residential IP addresses. All visit data is aggregated on the company level (no reference to natural persons). Via a connection to Google Analytics, Leadfeeder shows company visitors' interactions on the Website (pages viewed, visitor source and duration of session). Leadfeeder also enriches that company data with contact data for individuals from publicly available data sources (eg. LinkedIn).	24 months

ON OFF

Partner	Name	Description	Duration
Google LLC	_gcl_au	Conversion-cookie set by the service Google Ads for assessing advertisement efficiency across our Websites and on websites of our marketing- & advertising partners.	3 months
Google LLC	_gac_gb_container-id	Cookie which connects Google Analytics und Google Ads. Google Ads website conversion tags will read this cookie.	90 days
Microsoft Ireland Operations Limited	Universal Event Tracking (UET)	Conversion-cookie set by the service Microsoft Advertising for assessing advertisement efficiency across our Websites and on websites of our marketing- & advertising partners. In general, the cookie in the relevant domain and your IP address are passed to Microsoft with every http request and not just via UET.	13 months